From a streak of purple line to speeding through the streets - a 5D evolution show of a new car

The birth of a new car still starts with a single, confident flourish of violet marker on a sheet of bleed-proof paper. That first line fixes stance, wheelbase, and—more importantly—emotion. In studios from Turin to Detroit, designers now sketch in VR as readily as on vellum, but the brief is unchanged: translate a brand’s DNA into metal (or at least the promise of it) while anticipating the tastes of buyers two model years away.

Sculpting the Future: How VR and Clay Co-Shape the Language of Automotive Form

Yet in the mid-phase, clay models remain irreplaceable. They offer tangible light and surface feedback, allowing designers to accurately assess curvature tension and proportion.especially under natural lighting. For this reason, critical design reviews still favor the physical presence of a clay model over screen-based renderings.

An Introduction to Tools Used in Clay Modeling for Motorcycle Design

Clay modeling is an essential step in motorcycle design, helping designers bring their ideas into three-dimensional form. This process relies on a variety of specialized tools, each suited to specific tasks in shaping, smoothing, and detailing the clay surface.